I specialise in design that delivers measurable commercial impact

My approach combines creative innovation with strategic thinking, transforming brand experiences whilst consistently driving sales uplifts of 5%+ across international markets.

Currently, through Rob Weller Design Limited, I partner with forward-thinking businesses, from established international brands to ambitious growth companies, providing strategic design direction that aligns creative vision with commercial objectives.

Recognised as a 2024 Role Model for Industry Professional Inclusion, I'm equally passionate about mentoring emerging talent as I am about delivering exceptional design solutions. Whether reimagining a flagship restaurant in New York or developing cohesive brand strategies across 11 international markets, I bring rigorous attention to detail, deep commercial awareness, and an unwavering commitment to excellence.

Currently, through Rob Weller Design Limited, I partner with forward-thinking businesses, from established international brands to ambitious growth companies, providing strategic design direction that aligns creative vision with commercial objectives.

What I do

Brand Transformation & Strategy

01

Multi-Channel Design Direction

02

Strategic Consultation

03

My Approach

Great design is never arbitrary. Every decision I make is rooted in strategic thinking, commercial awareness, and deep understanding of how customers experience brands.

I begin by listening, understanding your business objectives, competitive landscape, and growth ambitions. Only then do I develop design solutions that are both creatively compelling and commercially astute.

Whether transforming established brands or developing new concepts, I maintain rigorous standards whilst remaining pragmatic about timelines, budgets, and operational realities. Design must work as hard as it looks. I'm also committed to fostering inclusive creative environments. Mentoring emerging talent and championing diverse perspectives isn't peripheral to the work, it's fundamental to delivering innovative solutions that resonate across different markets and audiences.